[Giugno 20, 2025]

Hawesko: Crafting Premium Identities for the No. 1 Wine Retailer in Germany

Since 2021, we’ve been collaborating with HAWESKO, Germany’s leading premium wine retailer and one of the most influential players in the European wine e-commerce scene. With over 60 years of history and more than one million customers, HAWESKO represents a unique partner for us — international in reach, rich in tradition, and deeply committed to delivering outstanding wine experiences.

From its origins as a traditional mail-order business, HAWESKO has grown into a market leader in online wine retail. Today, through hawesko.de, the company offers over 8,500 wines, champagnes, and spirits from across the globe, curated for wine lovers and connoisseurs alike.

Their mission is clear: to make wine inspiring, accessible, and enjoyable — whether online, in print, or through expert consultation.

Designing for an International Audience

Our collaboration with HAWESKO focuses on the creation of international private labels — wine brands crafted specifically for a global audience, combining elegance, recognizability, and storytelling. Since the beginning of our partnership, we have developed eight distinctive product lines, including:

  • Perla di Luna

  • Il Cavallino

  • Mezzocento

  • Piazza Tosca

  • Alto Cavaliere

Each line is tailored to a specific narrative — whether romantic, traditional, contemporary, or bold — and designed to resonate with customers across European and non-European markets. Working with HAWESKO means balancing market insights with visual strategy, always aiming to enhance perception and value through design.

Italian Character, Global Appeal

The challenge and beauty of these projects lie in their ability to convey Italian authenticity while embracing the taste and expectations of a global audience. Every label is not only visually engaging but also built with a strong sense of identity, pairing typographic precision, symbolic imagery, and color palettes that reflect the essence of the wine and the story it tells.

These are not just designs — they are strategic branding assets, carefully positioned to stand out on digital shelves and in curated selections, often becoming recurring bestsellers within HAWESKO’s premium catalog.

Our ongoing work with HAWESKO is a testament to the power of design as a cultural and commercial bridge. Through visual storytelling, we give shape to wines that travel the world — carrying with them a sense of origin, quality, and purpose.

And this is just the beginning.