Coty
Thanks to Paragon and Solidalis Group, we’ve been collaborating with Coty for over three years, shaping the visual identity of leading beauty brands such as Rimmel, Max Factor, Sally Hansen, and Bourjois.
From floorstands to shelf stoppers, flyers, and posters, each piece is designed as a physical expression of the brand — crafted to stand out in the dynamic rhythm of retail spaces and capture attention where choices are made.
Our materials come to life inside Tigotà, Esselunga, and Acqua & Sapone, transforming everyday shopping aisles into immersive brand experiences — where beauty meets design.
Each display is more than a support — it’s a stage where beauty reveals itself, a dialogue between product, light, and motion.
Through shape, texture, and color, every element translates the essence of a brand into a living presence within the retail space.
