Oral B & Braun
Thanks to Paragon, we contributed to the realization of the Oral-B and Braun 'Touch & Feel' retail corner located within the Mediaworld Roma Bufalotta store.
Our work encompassed the comprehensive design and spatial planning of the area, alongside the creation of high-fidelity renders. The design integrates advanced features such as interactive technologies, dynamic lighting effects, and engaging video and projection displays to create an immersive and memorable product exploration experience for customers. The goal was to transform the retail space into a modern, compelling showcase for both brands.
Designing Experience: Immersive Tech for Iconic Brands.
