Retail Design, Shopping Experience, Naming, Branding


Retail design, in-shop shopping and shopping experience to enhance an Italian brand that produces and distributes garden equipment.

How to bring out a brand within a multi-brand retailer? How to best describe Made Italy quality by retaining your distribution chain? The answers to these questions are the result of the project developed for STIGA, a scalable retail design project in various dimensional clusters for large specialized distribution.
A functional cage is the recognizable sign of the exhibition project. Yellow, the color of the brand, is used to delimit areas, highlight sales areas and make the brand recognizable.
A system of interchangeable graphics makes it possible to display the entire range of products on the same display structures and facilitate the seasonal rotation of the communication.
The project for STIGA was developed together with Retail Business Designer Dora Binnella.