Creating an anti-breaking pack for a special egg, excellence of Made in Italy, was the brief of the project.

So we imagined rolling up the traditional egg carton with a special felt used in the agricultural sector. Once the package is opened, the felt is watered to sprout the marjoram seeds with which it is pre-sown. Marjoram is one of the ingredients of Paolo Parisi’s “Uovo Assoluto” recipe which is shown on the package label.