Packaging

Paolo Parisi Special Pack

Creating an anti-breaking pack for a special egg, made in Italy excellence, was the brief of the project.

So we imagined to roll up the traditional egg package with a special felt used in the agricultural sector. Once the package is open, the felt is watered to sprout the marjoram seeds with which it is pre-sown. Marjoram is one of the ingredients of the “Egg Absolute” recipe by Paolo Parisi which is shown on the packaging label.