Packaging, Label design, Videomaking
Art, wine and territory in one label.
CINQUESSE is a wine dedicated to the artist Maria Lai and her work which is generated from the most ancient traditions of her remote native region.
CINQUESSE is the result of the collaboration between the JERZU Antichi Poderi cooperative winery, the Maria Lai Historical Archive and the Giulio Patrizi Agency studio which signs the packaging and communication project for this product.
The artist reworks CINQUESSE several times during his career, the work on the label represents the illustrated nursery rhyme dedicated to cultivation.