Packaging, Label design

Family passion as a central
theme of communication.

The family that owns the “La Giannettola” winery has always been passionate about sailing.
Starting from a photo of the boat, we decided to illustrate the family boat that becomes the main subject of the visual identity of the entire wine line.

The boat performs an imaginary navigation that sails and changes pace in a game of naming and graphics that vary from label to label.

Nonna Wanda and
her passion for roses also
become an illustration
in the family journey.

Always passionate about roses, Wanda becomes the beautiful bather who wears a rose in her blonde hairstyle.