Retail Design, Shopping Experience
Retail design, in-shop shopping and shopping experience to enhance an Italian brand that produces and distributes garden equipment.
How to bring out a brand within a multi-brand retailer? How to best tell the Made in Italy quality by retaining one’s distribution chain? The answers to these questions are the result of the project developed for STIGA, a scalable retail design project in various dimensional clusters for large-scale retail trade.
A functional cage is the recognizable sign of the exhibition project. Yellow, the brand’s color, is used to delimit areas, highlight sales areas and make the brand recognizable.
A system of interchangeable graphics allows the entire range of products to be displayed on the same display structures and facilitates their seasonal rotation of communication.
The project for STIGA was developed together with the Retail Business Designer Dora Binnella.