Label design

Corte al Passo Chianti DOCG

A new label for a new way of making Chianti DOCG.

The classic wine label, which in the most widespread and conservative visual language, depicts country houses, rows of grapes and heraldry, is torn open revealing a new modern visual identity. The choice of the Stelvin (screw) cap is a further sign of product change which is no longer a product to be refined but ready to drink. To create this label we were inspired by the traditional labels of Italian and French wines, iconic of quality products and long aging.

Indigo Award Design
Visualizzazione di una bottiglia troncoconica di vino rosso Chianti con etichetta effetto strappo e lamina oro su sfondo bianco.